First SQUAT was created with one mission to redefine Gym and Sports wear in the UAE. We noticed that Athletes, Fitness Lovers, and everyday Movers often had to choose between Style and Performance and we knew they deserved both. That’s why we set out to design Premium Gymwear/Sportswear that delivers unmatched Comfort, Stretch, and Durability. From gear that supports every rep to quality that never compromises, First SQUAT was built to empower Confidence and elevate Results.

Our Vision

To become the most trusted Gymwear/Sportswear Brand in the UAE and Beyond, inspiring every individual to Move, Train, and Live with Strength, Confidence, and Purpose. We aim to create a fitness movement that goes beyond Apparel, Uniting people who strive for progress in every form.

Our Mission

At First SQUAT, our mission is to craft High-Performance Gymwear using Premium, Durable, and Stretchable Fabrics that adapt to every kind of movement, from Gym Training and Running to Yoga, Sports, and Daily Fitness Routines. We focus on delivering an Unmatched Fit that enhances both Performance and Style, while building a connected community fueled by Innovation, Motivation, and Progress. Our goal is simple, to bring Global-Quality Gymwear proudly from Dubai to the world.

What We Stand For

• Performance - Engineered for Movement that never holds you back.
• Comfort - Designed to feel as good as it looks.
• Confidence - Built to empower Every Move.
• Progress - Driven by Growth, Passion, and Consistency.