SQUAT Stories & Blogs

Flow state is that powerful moment when movement feels effortless, focus becomes razor sharp and time seems to slow down. Athletes know this feeling well. What most people don’t realise...

Unity is one of the strongest drivers of performance, whether in sports, fitness classes or group training sessions. When people move together, support each other and share the same visual...

Motivation is not built alone. It grows when people feel supported, seen and connected. Activewear communities are becoming one of the strongest drivers of motivation because they combine fashion, fitness...

In a world full of fast marketing, polished ads and unrealistic fitness standards, one thing stands out more than anything else — authenticity. Fitness brands can no longer rely only...

Strength is not only physical. It is emotional, mental and deeply personal. The clothes you choose to wear during training play a powerful role in shaping how strong you feel on...

Mental performance is often linked to sleep, hydration and training quality. But one silent performance booster gets overlooked — your clothing rituals. What you wear and how you prepare your outfit...

Consistency does not start in the gym. It starts the moment you get dressed. Clothing is one of the most powerful habit triggers because it creates structure, boosts confidence and...

Fitness is no longer only about sets, reps and nutrition. It is also about identity, mindset and emotional behaviour. This is where fashion psychology enters the fitness world. The way...

Workout clothes are no longer limited to the gym. They have become part of everyday life, from coffee runs to airport travel to casual evenings out. The rise of athleisure...

Your mindset is shaped by what you repeatedly do, think and wear. Fitness dressing is more powerful than most people realise. The moment you put on gym wear that makes...

Fitness apparel is evolving. It is no longer something people wear only for training. Today, gym wear expresses personality, lifestyle, discipline and even values. It has become an identity marker...