A brand is more than its products. It is the people behind it, the values it protects and the community it builds. Today, customers look for brands that stand for something meaningful. They want connection, trust and shared purpose. Choosing a brand that genuinely cares about its community can transform your shopping experience into something deeper and more personal.

At First SQUAT, our mission is to build a global community that feels seen, supported and inspired by movement.

Explore community driven activewear at
www.firstsquat.com

Why Community Matters When Choosing a Brand

Community driven brands create more than products. They create belonging. They listen, support and grow with their customers, which builds long term trust and emotional connection.

How Community Strengthens a Brand

• Creates shared identity
• Encourages customer loyalty
• Builds emotional connection
• Makes customers feel valued
• Creates safe and inspiring spaces

Research on community building in brands:
Harvard Business Review Consumer Communities Study
https://hbr.org/2020/01/why-consumer-companies-need-community

1. Look for Brands That Communicate With Their Customers

Brands that care about community take time to engage with their audience. They respond to comments, answer questions and treat customers like real people, not transactions.

What This Shows

• The brand sees you
• The brand listens
• The brand values your experience

Community engaged pieces often reflect customer input:
PowerLift High Rise Legging
https://firstsquat.com/products/powerlift-high-rise-legging
MomentumFit Tank
https://firstsquat.com/products/momentumfit-tank

2. Choose Brands That Prioritise Transparency

Community is built on trust. Brands that share their process, fabric quality, sizing guidance and return policies openly show that they care about customer clarity.

Transparency Signals

• Honesty
• Ethical values
• Respect for the customer

Customer focused collections:
First SQUAT Trio Set
https://firstsquat.com/products/first-squat-trio-set
PowerPair Kit
https://firstsquat.com/products/powerpair-kit

3. Pick Brands That Support Movement, Not Just Sales

Brands that truly care encourage you to move, grow and improve. Their messaging goes beyond selling products. They inspire a lifestyle of strength, confidence and well being.

How You Can Tell

• They share education, not just advertising
• They speak about mindset and community
• They highlight customer progress

Movement inspired pieces:
SlaySet Performance Kit
https://firstsquat.com/products/slayset-performance-kit
PrimeFlex Kit
https://firstsquat.com/products/primeflex-kit

4. Choose Brands That Listen to Feedback and Improve

Community driven brands evolve by listening. They update sizing, improve stitching and refine fabrics based on real customer feedback.

Why This Matters

• Shows respect
• Improves quality
• Gives customers a voice

Feedback shaped designs:
SquatCamo Seamless Legging
https://firstsquat.com/products/squatcamo-seamless-legging
CoreEase Seamless Bra
https://firstsquat.com/products/coreease-seamless-bra

5. Look for Brands That Create Safe and Inclusive Spaces

A true community welcomes everyone. Brands should reflect diversity in their sizing, visuals, messaging and values.

Community Inclusivity Signs

• Range of sizes
• Diverse models
• Empowering language
• A focus on belonging

Inclusive favourites:
All Day Rise Leggings
https://firstsquat.com/products/all-day-rise-27-leggings
Breathe Crew Neck Tank
https://firstsquat.com/products/breathe-crew-neck-tank

6. Choose Brands That Give Back to Their Community

Some brands organise events, support causes, offer education or create online spaces where members can grow together.

How Giving Back Builds Community

• Strengthens engagement
• Builds long term trust
• Creates meaningful impact

Values aligned picks:
Studio Flow Joggers
https://firstsquat.com/products/studio-flow-joggers
ModestMove Sweat Top
https://firstsquat.com/products/modestmove-sweat-top

Quick Comparison Chart: Signs a Brand Cares About Community

Community Trait	What It Means	First SQUAT Example
Active communication	Customer centric	PowerLift Legging
Transparency	Trustworthy values	Trio Set
Motivational messaging	Purpose beyond sales	SlaySet Kit
Feedback improvements	Customer respect	SquatCamo Legging
Inclusivity	Safe environment	All Day Rise Leggings
Community giving	Long term purpose	Studio Flow Joggers

How to Choose Community First Brands

1. Notice how the brand speaks to you

Do they inspire or only promote?

2. Look for signs of transparency

Honest brands attract trust.

3. Observe how they respond to customer concerns

Community care shows in small details.

4. Check if their content supports your growth

Education reflects values.

5. Choose brands that make you feel seen and included

Belonging builds loyalty.

Final Thoughts

Choosing brands that care about community is choosing brands that care about people. These are the brands that listen, support, uplift and inspire. They make you feel like part of something real, not just a buyer. When a brand invests in community, it invests in you.

At First SQUAT, community is at the heart of everything we build. Our mission is to empower movement worldwide through trust, connection and shared purpose.