SQUAT Stories & Blogs

Consistency is the foundation of progress in fitness. Yet most people struggle not because workouts are difficult, but because showing up every day feels mentally heavy. One powerful way to...

Gym fashion has evolved massively over the last decade, and one of the biggest forces behind this shift is the rise of fitness influencers. They have reshaped how people view...

Activewear is no longer just clothing for workouts. It has evolved into something deeper — a daily mental health tool that supports confidence, emotional balance and personal identity. What you...

Walking into the gym is more than just starting a workout. It is a moment that shapes how you feel, how you move and how others respond to you. First...

Unity is one of the strongest drivers of performance, whether in sports, fitness classes or group training sessions. When people move together, support each other and share the same visual...

In a world full of fast marketing, polished ads and unrealistic fitness standards, one thing stands out more than anything else — authenticity. Fitness brands can no longer rely only...

Fitness is no longer only about sets, reps and nutrition. It is also about identity, mindset and emotional behaviour. This is where fashion psychology enters the fitness world. The way...

Workout clothes are no longer limited to the gym. They have become part of everyday life, from coffee runs to airport travel to casual evenings out. The rise of athleisure...

Fitness apparel is evolving. It is no longer something people wear only for training. Today, gym wear expresses personality, lifestyle, discipline and even values. It has become an identity marker...

Gym productivity is not only shaped by programming, equipment or nutrition. It is shaped by how you feel in your own skin. Personal style plays a bigger role in performance...

Long term fitness habits are built on consistency, confidence and comfort. While motivation comes and goes, the tools you use every day play a powerful role in shaping your routine....